We invented cartoons for dogs, in the colours they can see.
Siesta is a pet media company. Since 2023 we have made animation, music and live programming for an audience that sees the world in blue and yellow.
01 Method
Drawn inside a dog's eye
A dog has two colour receptors where you have three. Red and green never arrive. Blue and yellow do. Every frame we make is built inside that range.
Which is why the two halves below are almost the same picture. Drag it.
Dichromatic simulation applied to an actual Siesta frame. Nothing is lost, because nothing was put there that she could not see.
02 What it is for
It is not a substitute for a walk
Dogs need to sniff, to run, to play, to be outside and to be with you. Nothing on a screen replaces any of that, and we have never claimed otherwise.
Siesta is for the other hours. The afternoon alone, the thunderstorm, the evening when the house is too quiet. It is made to relax a dog, not to keep one busy.
The rest of the day belongs out here.
03 Reach
04 Distribution
Where it plays
Siesta streams free on YouTube, on demand and on a live channel that runs around the clock, in ten languages.
Our cartoons also air on television, and we produce original series for broadcast partners.
06 Company
Made in Italy, for Luna
Siesta was founded in 2023 by three people and a Labrador who could not settle when the house went quiet. We made her something to watch, in the colours she could actually see.
Luna is the one who travels. In three years she has been to Rome, to New York, to the snow and to Chile, and she has become — improbably — a dog that other dogs recognise.
We are still small, still independent, and we still make everything ourselves.
07 Paseo
We also make things you can hold
Paseo is our product line: harnesses and leads for dogs, designed in Italy. The same audience, met after the nap rather than during it.
08 Contact